HOSPITALITY PROPERTY TURNAROUND

Hospitality Property with Multiple Food & Beverage Outlets (name withheld for confidentiality)

When Maple Tree Marketing began working with this property, it was operating under receivership. Both food and beverage outlets were struggling with low visibility, inconsistent traffic, and minimal digital infrastructure. Brand awareness was weak, platforms were underutilized, and there was no cohesive strategy to support recovery or long-term growth. 

Maple Tree Marketing implemented a comprehensive turnaround strategy focused on rebuilding digital foundations, restoring demand, and creating sustainable momentum across both outlets, including:

• SEO-driven content strategy to reestablish local search visibility
• Website and on-page optimization to clearly position each outlet and drive intent-based traffic
• Platform optimization across OpenTable, Google Profiles, and other key discovery channels
• Digital strategy alignment to ensure consistency across search, booking platforms, and owned channels

• Both F&B outlets achieved consistent visibility across search and booking platforms
• Traffic steadily increased as discovery improved and messaging clarified
• Reservations and bookings normalized and became dependable drivers of revenue
• The outlets transitioned from recovery mode to stable, thriving operations

True turnaround marketing isn’t about quick wins; it’s about rebuilding the right foundation so growth can sustain itself.