Napa Valley
Marriott Hotel & Spa

CASE STUDY

tHE cLIENT

Maple Tree developed a creative paid media strategy to support Napa Valley Marriott Hotel & Spa with shifting their business mix from group to transient over the summer months.

THE CHALLENGE

  • Major revenue gaps in July and August
  • First year booking transient business after 20 years of returning group business
  • Destination is a high-supply market

THE SOLUTION

Maple Tree targeted select international markets with a length-of-stay offer
and domestic feeder markets with a rate-driving offer, using paid social, paid
search, and paid display ads.

THE RESULTS

By implementing these strategies, we witnessed remarkable outcomes, including a year-over-year growth of over 730 room nights, totaling more than 819 bookings during this period, and an increase in revenue by $190,000.

Room nights YoY

In revenue generated

Bookings YoY

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