Napa Valley
Marriott Hotel & Spa
CASE STUDY
tHE cLIENT
Maple Tree developed a creative paid media strategy to support Napa Valley Marriott Hotel & Spa with shifting their business mix from group to transient over the summer months.
THE CHALLENGE
- Major revenue gaps in July and August
- First year booking transient business after 20 years of returning group business
- Destination is a high-supply market
THE SOLUTION
Maple Tree targeted select international markets with a length-of-stay offer
and domestic feeder markets with a rate-driving offer, using paid social, paid
search, and paid display ads.
THE RESULTS
By implementing these strategies, we witnessed remarkable outcomes, including a year-over-year growth of over 730 room nights, totaling more than 819 bookings during this period, and an increase in revenue by $190,000.
Room nights YoY
In revenue generated
Bookings YoY
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