Branded Hotel & Spa

Napa Valley Marriott Hotel & Spa

The property faced major revenue gaps during the summer months of July and August while attempting to shift from long‑standing group business to transient demand for the first time in over 20 years. Compounding the challenge, Napa Valley is a highly competitive, high‑supply destination, requiring precise targeting and rate discipline to drive bookings without eroding brand value.

Maple Tree Marketing developed a focused paid media strategy designed to rebalance the hotel’s business mix and capture high‑intent travelers during a historically soft period. The approach included:

• Targeting select international markets with a length‑of‑stay offer
• Activating domestic feeder markets with a rate‑driving offer
• Deploying a coordinated paid media mix across:
  • Paid social
  • Paid search
  • Paid display advertising

All campaigns were built to maximize efficiency while maintaining rate integrity in a competitive destination.

By implementing these strategies, we witnessed remarkable outcomes, including a year-over-year growth of over 730 room nights, totaling more than 819 bookings during this period, and an increase in revenue by $190,000.

When seasonal gaps and market conditions are addressed with precise targeting and disciplined media execution, paid marketing becomes a powerful lever for reshaping demand – even in saturated destinations.