Napa Valley
Marriott Hotel & Spa

Maple Tree developed a creative paid media strategy to support Napa Valley Marriott Hotel & Spa with shifting their business mix from group to transient over the summer months.

• Major revenue gaps in July and August
• First year booking transient business after 20 years of returning group business
• Destination is a high-supply market

Maple Tree targeted select international markets with a length-of-stay offer
and domestic feeder markets with a rate-driving offer, using paid social, paid
search, and paid display ads.

By implementing these strategies, we witnessed remarkable outcomes, including a year-over-year growth of over 730 room nights, totaling more than 819 bookings during this period, and an increase in revenue by $190,000.